TIE-UPS
DESIGN, FASHION, INNOVATION
Client: Matley S.r.l.
Year: 2008 - 2013
Total creative direction for Tie-ups, the first belt totally realized using plastic polymers. Naming, identity system, corporate image, packaging, photo shooting, advertising, website, e-shop, videos, catalogues and merchandising tools have been realized. Moreover, the strategy for the creation of visibility and brand reputation was planned and applied.
