BARCA
FASHION, RETAIL, URBAN
Client: Barca S.r.l.
Year: 2014 - 2017
Total creative direction for Barca, a retail brand in the footwear market mainly proposing own-brand products. Naming, identity system, corporate image, art direction for photo shooting, art direction for retail design, catalogues, merchandising tools and supports, art direction for the website and e-shop realization have been developed.