Tessari Associati has been entrusted with the creative direction for the development of the product identity and communication of Tie-ups side-project named Bioplastic. Tie-ups Bioplastic represents a environmental-friendly evolution of the basic product, since it is totally made of biodegradable materials. "Since Fashion must preserve Nature" is the tagline that conveys the unbreakable connection between the beauty of culture (fashion, art, design) and the beauty of nature, that must be preserved and protected. The theme of Earth both as Planet and organic substance is the guideline of the product identity, since the bio-degradation process which the belt undergoes when put in a composting environment makes it totally compatible with nature, and part of it.
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