CASE STUDY 01 / BARCA

Fashion, Retail, Urban

  • Description:

    Total creative direction for Barca, a retail brand in the footwear market. Naming, brand and corporate identity, art direction for the photo shooting, art direction for the retail design, catalogues, merchandising tools, art direction for the realization of the website and e-shop have been developed. More

    The idea that stands at the basis of the project is the realization of a brand in the footwear market with a well-balanced focus between a wide product selection and a distinctive retail experience. The chosen name is simple and recalls the idea of “Italian-style” keeping a global appeal, while the brandmark expresses the concepts associated with the new brand: concreteness, modernity and elegance. This new identity has been applied to all the communication and sale tools. The first Barca flagship store has obtained a remarkable success in terms both of sales and appreciation of the new brand. Close

CASE STUDY 01 / BARCA: Fashion, Retail, Urban CASE STUDY 01 / BARCA: Fashion, Retail, Urban CASE STUDY 01 / BARCA: Fashion, Retail, Urban CASE STUDY 01 / BARCA: Fashion, Retail, Urban CASE STUDY 01 / BARCA: Fashion, Retail, Urban CASE STUDY 01 / BARCA: Fashion, Retail, Urban CASE STUDY 01 / BARCA: Fashion, Retail, Urban CASE STUDY 01 / BARCA: Fashion, Retail, Urban CASE STUDY 01 / BARCA: Fashion, Retail, Urban CASE STUDY 01 / BARCA: Fashion, Retail, Urban CASE STUDY 01 / BARCA: Fashion, Retail, Urban CASE STUDY 01 / BARCA: Fashion, Retail, Urban
CASE STUDY 02 / Memento

Design, Glassware, Lifestyle

  • Description:

    Total creative direction for Memento, a tabletop glassware brand. The complete restyling of the identity was realized through visual and verbal branding, development of a new retail concept, new packaging and exhibition system, video and paper presentations of the new brand, product catalogues, art direction for the photo shootings, website, art direction for the launch events and merchandising supports. More

    The client has requested advisory from Tessari Associati in order to achieve the repositioning of the product from home design to fashion & lifestyle market. The product has been treated as a “personal object” focusing its value on the emotional and aesthetic side of the proposal: the retail system has been modified creating collections, as fashion does, and communicating their inspirational motifs through a innovative packaging. Identity and communication have followed the same principle, based on the application of the fashion market rationales to a glassware product, and this, together with a consistent marketing strategy, has permitted to introduce the product in a selection of fashion and concept stores. Close

CASE STUDY 02 / Memento: Design, Glassware, Lifestyle CASE STUDY 02 / Memento: Design, Glassware, Lifestyle CASE STUDY 02 / Memento: Design, Glassware, Lifestyle CASE STUDY 02 / Memento: Design, Glassware, Lifestyle CASE STUDY 02 / Memento: Design, Glassware, Lifestyle CASE STUDY 02 / Memento: Design, Glassware, Lifestyle CASE STUDY 02 / Memento: Design, Glassware, Lifestyle CASE STUDY 02 / Memento: Design, Glassware, Lifestyle CASE STUDY 02 / Memento: Design, Glassware, Lifestyle CASE STUDY 02 / Memento: Design, Glassware, Lifestyle CASE STUDY 02 / Memento: Design, Glassware, Lifestyle CASE STUDY 02 / Memento: Design, Glassware, Lifestyle CASE STUDY 02 / Memento: Design, Glassware, Lifestyle CASE STUDY 02 / Memento: Design, Glassware, Lifestyle
CASE STUDY 03 / D.B. Group

Logistics, People, Global

  • Description:

    Total creative direction for D.B. Group S.p.A., a forwarding and logistics multinational company. The project included the development of the new identity system and corporate image, art direction for the realization of photo-shooting, company profile and communication tools for the presentation of services and network, the website, the physical branding of offices and warehouses, the editorial and graphic project of the new corporate magazine, the realization of a video presentation. More

    The need of the client was to implement an identity and communication system that could be shared by the various branch offices worldwide, and to make sharper the sales activity. The first stage of the project fixed the concepts and values that defined “D.B. Group’s way” of being a logistic provider: the long-term partnerships with clients, the know-how and passion of people, the customization of services. The identity of the brand has been completely restyled based on those concepts, the focus has been put on people and the new brand image has been designed to transfer expertise, solidity and organization. Close

CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global CASE STUDY 03 / D.B. Group: Logistics, People, Global
CASE STUDY 04 / Kid Pass

People, Web, Information

  • Description:

    Total creative direction for Kid Pass, a brand that has at its core the research, the selection and the sharing of information on places, events and venues to live the city with kids at best. The project included the development of brand and corporate identity, visual and verbal branding, realization of presentation tools and art direction for the realization of the website. More

    The need of the client was to create a new system for sharing information and making people aware in order to increase the appraisal of the time spent with kids and raise the quality standards of structures, services and initiatives connected with this subject. Among the various naming proposals, the name “Kid Pass” has been selected in order to convey the idea of “pass” for the kid-friendly cities of the future. A brandmark with modern features and excellent readability has been developed, that conjugates the colour with a essential and immediate graphic theme. The new identity has been then applied to all the tools used by Kid Pass, with a special attention for digital media that are the main way in which Kid Pass spreads its information. Close

CASE STUDY 04 / Kid Pass: People, Web, Information CASE STUDY 04 / Kid Pass: People, Web, Information CASE STUDY 04 / Kid Pass: People, Web, Information CASE STUDY 04 / Kid Pass: People, Web, Information
CASE STUDY 05 / Konokono

Accomodation, Nature, Resort

  • Description:

    Logo, physical branding and website for Konokono, a luxury resort sited in the Michamvi Penisula, on the south-east coast of Zanzibar. More

    The client had the need to communicate the renewal of quality and style of a resort placed in one of the best areas of the island from a naturalistic point of view. The new brandmark has been developed starting from the name of the resort, that in local Swahili language means “snail, shell”, while the green-grey colour has been selected to express the urban luxury concept in a natural context. This integration of “natural” and “urban” ideas has been kept in the development of all the communication tools. The consistency between the new image and the direct experience that guests can live “on site” has been testified by the enthusiastic reviews of the new clients. Close

CASE STUDY 05 / Konokono: Accomodation, Nature, Resort CASE STUDY 05 / Konokono: Accomodation, Nature, Resort CASE STUDY 05 / Konokono: Accomodation, Nature, Resort CASE STUDY 05 / Konokono: Accomodation, Nature, Resort CASE STUDY 05 / Konokono: Accomodation, Nature, Resort CASE STUDY 05 / Konokono: Accomodation, Nature, Resort CASE STUDY 05 / Konokono: Accomodation, Nature, Resort CASE STUDY 05 / Konokono: Accomodation, Nature, Resort CASE STUDY 05 / Konokono: Accomodation, Nature, Resort CASE STUDY 05 / Konokono: Accomodation, Nature, Resort CASE STUDY 05 / Konokono: Accomodation, Nature, Resort
CASE STUDY 06 / TIE-UPS

Fashion, Innovation

  • Description:

    Total creative direction for Tie-ups, the first belt to be realized using plastic polymers. Tessari Associati developed naming, identity system, corporate identity tools, packaging, photo-shooting, advertising, website, e-shop, videos, catalogues and merchandising tools. The strategy for the visibility and reputation of the brand was planned and applied. More

    The product identified by Tie-ups trademark represents the reconsideration from an innovative point of view of a fashion accessory, the belt, through the usage of plastic materials and a new design. The identity realized for Tie-ups is consistent with the product since it transfers a more fresh and modern idea of the fashion concept: this is achieved thanks to brandmark, modular and auto-exhibiting packaging, unconventional promotion campaign through fashion bloggers and other communication tools. An innovative and global communication for a product that, in a short time, has entered into a selection of fashion, design and lifestyle top-shops worldwide. Close

CASE STUDY 06 / TIE-UPS: Fashion, Innovation CASE STUDY 06 / TIE-UPS: Fashion, Innovation CASE STUDY 06 / TIE-UPS: Fashion, Innovation CASE STUDY 06 / TIE-UPS: Fashion, Innovation CASE STUDY 06 / TIE-UPS: Fashion, Innovation CASE STUDY 06 / TIE-UPS: Fashion, Innovation CASE STUDY 06 / TIE-UPS: Fashion, Innovation CASE STUDY 06 / TIE-UPS: Fashion, Innovation CASE STUDY 06 / TIE-UPS: Fashion, Innovation CASE STUDY 06 / TIE-UPS: Fashion, Innovation CASE STUDY 06 / TIE-UPS: Fashion, Innovation CASE STUDY 06 / TIE-UPS: Fashion, Innovation CASE STUDY 06 / TIE-UPS: Fashion, Innovation
CASE STUDY 07 / PES.CO

Restaurant, Retail, Social

  • Description:

    Total creative direction for Pes.co international restaurant format. Starting from the restyling of the identity of an existing brandmark, a new visual and verbal branding project has been developed, together with art direction for the photo-shooting, BtoB and BtoC presentation tools, the physical branding of the locations, the website, online reputation and merchandising items. More

    The consultancy of Tessari Associati was requested in order to accompany the client in the transition of the brand from entertainment to restaurant service provider. Restyling some brand features like colour, physical branding and visual identity allowed realizing a new brand image, based on ideas of freshness, Italian style, conviviality and involvement, in consistency with the new brand focus and, at the same time, with the strong points of the previous core business. The format so conceived is developing at international scale with openings in the main European and World cities. Close

CASE STUDY 07 / PES.CO: Restaurant, Retail, Social CASE STUDY 07 / PES.CO: Restaurant, Retail, Social CASE STUDY 07 / PES.CO: Restaurant, Retail, Social CASE STUDY 07 / PES.CO: Restaurant, Retail, Social CASE STUDY 07 / PES.CO: Restaurant, Retail, Social CASE STUDY 07 / PES.CO: Restaurant, Retail, Social CASE STUDY 07 / PES.CO: Restaurant, Retail, Social CASE STUDY 07 / PES.CO: Restaurant, Retail, Social CASE STUDY 07 / PES.CO: Restaurant, Retail, Social CASE STUDY 07 / PES.CO: Restaurant, Retail, Social
CASE STUDY 08 / ABACO

Architecture, Retail

  • Description:

    Development of brand identity, corporate identity, realization of the photo archive, creative direction for the realization of the presentation tools, website, graphic & editorial project of the corporate magazine for Abaco, an architecture studio specialized in both small and large-scale retail projects. More

    Abaco brand identity project was focused on the integration of the two “visions” that could be found inside the studio: the artistic-creative side and the technical-management one. The result is a image representing the consultancy aspects and the approach to projects, elements shared by all the expertises, that in the new representation transfer a compact and consistent identity. Close

CASE STUDY 08 / ABACO: Architecture, Retail CASE STUDY 08 / ABACO: Architecture, Retail CASE STUDY 08 / ABACO: Architecture, Retail CASE STUDY 08 / ABACO: Architecture, Retail CASE STUDY 08 / ABACO: Architecture, Retail CASE STUDY 08 / ABACO: Architecture, Retail CASE STUDY 08 / ABACO: Architecture, Retail CASE STUDY 08 / ABACO: Architecture, Retail CASE STUDY 08 / ABACO: Architecture, Retail
CASE STUDY 09 / Cleanpower

Green, Energy, Cities

  • Description:

    Development of the identity system, realization of the company profile and the website for Cleanpower, a firm involved into the renewable energy sectors that sells green energy to companies and public administrations. More

    The need of the client was to be provided with a distinctive and recognizable image in a sector full of competitors with high investment capacity. Given the complexity of technical and economic aspects of the supply, the image of the brand has been focused on different aspects, both ethical and social. A contemporary and urban identity has been realized, with “green lifestyle” concepts at the centre that give an ample view of the positive impact that Cleanpower activities can have both on environment and society. Close

CASE STUDY 09 / Cleanpower: Green, Energy, Cities CASE STUDY 09 / Cleanpower: Green, Energy, Cities CASE STUDY 09 / Cleanpower: Green, Energy, Cities CASE STUDY 09 / Cleanpower: Green, Energy, Cities CASE STUDY 09 / Cleanpower: Green, Energy, Cities CASE STUDY 09 / Cleanpower: Green, Energy, Cities CASE STUDY 09 / Cleanpower: Green, Energy, Cities CASE STUDY 09 / Cleanpower: Green, Energy, Cities
CASE STUDY 10 / Venezia Balletto

Arts, Education, Performance

  • Description:

    Identity system, art direction of photo-shooting, communication tools for the promotion of courses and shows and website have been realized for Venezia Balletto, a dance school and ballet company directed by the choreographer Sabrina Massignani. More

    The creative direction project developed for Venezia Balletto represents the “completion” of an entity that is an expression of creativity and artistic sensibility in itself. The realized identity transfers the hard work of the school as harmonious fusion of equilibrium, strength and depth. Those concepts have been synthesized in a dry and essential image, both in graphic and photographic aspects. Close

CASE STUDY 10 / Venezia Balletto: Arts, Education, Performance CASE STUDY 10 / Venezia Balletto: Arts, Education, Performance CASE STUDY 10 / Venezia Balletto: Arts, Education, Performance CASE STUDY 10 / Venezia Balletto: Arts, Education, Performance CASE STUDY 10 / Venezia Balletto: Arts, Education, Performance CASE STUDY 10 / Venezia Balletto: Arts, Education, Performance CASE STUDY 10 / Venezia Balletto: Arts, Education, Performance CASE STUDY 10 / Venezia Balletto: Arts, Education, Performance CASE STUDY 10 / Venezia Balletto: Arts, Education, Performance CASE STUDY 10 / Venezia Balletto: Arts, Education, Performance
CASE STUDY 11 / F&M Ingegneria

Engineering, International

  • Description:

    Company profile, website and business presentations for the sectors of expertise of F&M Ingegneria S.p.A., a structural design firm developing worldwide-scale projects. More

    The need of the client was to have presentation tools destined to specific targets and global contexts, with a focus on the representation of projects developed through the partnership with some of the most prestigious names of world architecture. First of all, a database of images and descriptions of the whole project portfolio was organized. The materials composing the database were then used in a number of layouts designed to present the different expertises and sectors of the firm, and uploaded into the website. Thanks to this communication project, F&M Ingegneria is able to transfer a consistent identity, with a language similar to that of its stakeholders, and to present all the aspects of its activity and the works developed during years. Close

CASE STUDY 11 / F&M Ingegneria: Engineering, International CASE STUDY 11 / F&M Ingegneria: Engineering, International CASE STUDY 11 / F&M Ingegneria: Engineering, International CASE STUDY 11 / F&M Ingegneria: Engineering, International CASE STUDY 11 / F&M Ingegneria: Engineering, International
CASE STUDY 12 / Sinergo

Engineering, Overview

  • Description:

    Development of the identity system, organization of the photo archive and creative direction for the realization of the company profile, presentation tools and website of Sinergo S.p.A., a engineering firm specialized in the field of systems and infrastructures, part of Elettrostudio Energia Group. More

    The project was developed with the purpose of realizing a communication making Sinergo S.p.A. capable of proposing its projects in international contexts. The global image of the brand was completely restyled in order to make it more solid and recognizable, and with the same purpose all the presentation tools were redesigned. A new system for the representation of project references was developed, focusing on those that better expressed the know-how and the potential of the firm. The result is a management system of the corporate identity more efficient and organized in relation with the tasks of the firm. Close

CASE STUDY 12 / Sinergo: Engineering, Overview CASE STUDY 12 / Sinergo: Engineering, Overview CASE STUDY 12 / Sinergo: Engineering, Overview CASE STUDY 12 / Sinergo: Engineering, Overview CASE STUDY 12 / Sinergo: Engineering, Overview